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第十届美国国际企业信誉论坛

The Reputation Institute is pleased to announce that, for our 10th International Conference on Corporate Reputation, we’re back home in New York City! The 10th Anniversary Conference will be held May 25-28, 2006. So please put those dates in your calendars — and join us in celebrating ten years of reputation research and analysis with fellow thinkers and practitioners from around the world.

Conference Theme:
Creating Value Through Stakeholder Alignment

Papers and presentations will be reviewed by the organizing committee. Selected papers will be presented at the conference and authors of the best rated papers will also be invited to publish their work in a "10th Anniversary Edition" of the Corporate Reputation Review.

We invite you to participate in developing research panels, roundtable discussions and case studies on topics related to corporate reputation, with a particular focus on the conference theme:

• How can companies improve stakeholder alignment?

• How does stakeholder alignment generate economic value?

• What’s the empirical evidence for this?

• Does alignment build reputation?

• Does a loss of reputation dissolve the bonds that bind stakeholders to companies?

• Is alignment a form of ‘organizational capital’ or ‘social capital’ that helps create intangible value?

• Are questions of alignment fundamental to corporate strategies of going public, mergers & acquisitions, or vertical integration?

The conference theme reflects the Reputation Institute’s mission to advance and create knowledge about corporate reputation and to ensure that companies capitalize on their intangible assets. Since our first conference in New York in 1997, we’ve been to many of the world's capitals and explored countless cross-cultural aspects of reputation management. In 2005, 200 of us gathered in Madrid to discuss and debate questions of Corporate Accountability. We have no doubt that a re-invigorated New York will attract many of us to discuss questions of reputation loss and reputation gain, strategic alignment, and value creation.

SCHEDULE

The conference will open on the evening of Thursday May 25th and close with brunch on Sunday May 28th, leaving ample time to enjoy the Memorial Day festivities in the NY area.

PRESENTATIONS

Submissions will be reviewed by the organizing committee for presentation at the conference. Selected papers will also be invited to publish their work in a "10th Anniversary Edition" of the Corporate Reputation Review.

PLENARY SESSIONS

The conference will feature presentations and panel discussions by senior executives of prominent companies such as IBM, Intel, MasterCard, Nokia, Novo Nordisk, Telkom, Alticor, Velux. Plenary sessions will address such topics as:

• Getting Employees to Live the Brand

• The 'New Wave' of Corporate Branding

• Branding through Culture

• CSR or CSI?

• Police, Army, Defense: The Reputation of National Institutions

• Creating Alignment: The Role of Intranets and Extranets

CALL FOR PAPERS: SUBMISSION GUIDELINES

We invite submissions in three forms:

• Academic Papers: Theoretical development and empirical research on creating value through stakeholder alignment and its link to corporate reputation, image and communications.

• Practitioner Presentations: Particularly focused on best practice case studies that demonstrate a companys experience(s) with value creation through stakeholder alignment and reputation management efforts.

• Innovative Ideas: These could include roundtables, discussion groups, structured debates or other formats that focus on a special topic involving strategic stakeholder alignment, corporate reputation, image or communication.

Submissions to the conference may consist of:

• a fully-drafted paper

• a presentation deck

• a brief description of a session you would like to lead.

Submitted papers, presentations, and proposals should be made in either Word, Acrobat, or Powerpoint formats, with a cover page that states the title, and the address, phone, fax, and e-mail for all authors or committed session participants. Panel proposals should be no more than 3-4 page documents that involve at least 3 participants who have agreed to participate if the proposal is accepted and whose expected contributions are described.

In order to facilitate processing submissions, please make sure that:

• Your entire submission (including references) is double-spaced in 12-point font with margins of one inch.

• You include an abstract of no more than 100 words.

• Your submission consists of no more than 25 pages/slides.

• Any prior publication of the data featured in the manuscript is explicitly acknowledged in the manuscript.

All submissions should be sent electronically on or before February 1, 2006 to papersubmission@reputationinstitute.com. Submissions will be reviewed by the organizing committee, feedback sent out, and accepted panelists notified by March 15, 2006.

The organizing committee particularly welcomes creative ideas for improving our understanding of issues of involved in producing stakeholder alignment, and the links between alignment, reputation, and value. Use of video, multimedia, and other innovative presentation formats is very much encouraged.

HOTEL & FEES

Registration costs for the conference are $300 for Students, $750 for Academics, and $1150 for practitioners. Registration fees include all coffee breaks, lunch, receptions, and one evening dinner event. All participants will be responsible for their own personal travel and room costs.

As we do every year, RI will also host a pre-conference Doctoral Consortium to which we invite students enrolled in a Ph.D. program who are actively preparing research agendas and developing dissertation ideas on the topic of corporate reputation, image, identity, and related topics. The Consortium is a full day workshop held on Thursday the 25th from 10pm to 4pm and is coordinated by a group of faculty led by Professor David Deephouse (U. of Alberta).

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